The Future is Here. Find Your Greatness.

 

          



Nike was definitely on the right track when airing this advertisement for their exercise equipment and sneakers. They had this 12 year old, 200 lb boy running towards his goals while being narrated by a man speaking about achieving greatness.

The "Find Your Greatness" campaign from Nike is a great tool to guide one's motivation and inspiration and leave the consumer with a "can-do" attitude. Nike built an ad for consumers to make their own connections and experiences, which in a way...does self-marketing without knowing it.

Nike is leaving it up to the consumer to make a connection with the individual in the video and deciding for themselves whether or not they should get active and make a change in their lives. This ad is not "forcing" a customer into a purchase or pushing them into the market. This is Nike's sly way of grabbing a customer's attention.

#BestBuds

        

This commercial popped up in my newsfeed on Facebook around the time of the Super Bowl of 2014. It intrigued me because like most people, I love animals and of course... puppies! It didn't even occur to me that this would turn out to be a commercial for Budweiser beer. But I can understand why they used these animals as an advertisement for their product. I found it very sweet and entertaining because the puppy kept trying to get back to see the horse. Of course this would draw the attention of animal lovers because it has the "d'awwwe" factor. Eventually, the puppy is driving away and the horse ends up running after him this time. This makes the commercial make sense as to why it is an advertisement for Budweiser beer because they are two animals who are best buds trying to see one another. As well, it is showing what you would do to be with your buddy, and also showing you what you would do to get a Budweiser.