Thursday 17 April 2014

Grab Your Friends...And Go To Hell!


This may not be an appropriate commercial for anyone under the age of 18, but I believe that is the main purpose of this advertisement. It consists of adult based humor, which is going out towards a targeted audience. Diablo III isn't necessarily labeled as an adult player game, but this commercial will draw adults in to play because of the funny factor, that we can all relate to. We have to admit that our minds were not on a bunch of friends playing a console game on the couch late at night. This advertisement was Blizzard's way of promoting their new console release of Diablo III, and promoting more adult users to buy the game. It was a pretty effective way of advertising the new console and game in my opinion. Sales sky rocketed after this commercial was released.

I Put That $#!% On Everything

 

Of course everyone loves a funny old lady. That is the main reason why this advertisement is so successful. If Frank's Red Hot Sauce had used a younger actor then they would not have had such great results in this commercial. The humor of this older lady supposedly "swearing" in the commercial is the main reason for the big response. Everyone will have a good laugh at this advertisement, and it will appeal to many viewers to try out this Hot Sauce and see if it really does go well with everything as the old lady claims.

Friday 4 April 2014

Blizzard Entertainment: WoW




This is a game that many people around the world enjoy playing everyday, approximately 11 million people in fact. World Of Warcraft doesn't need a lot of promoting to continue making profit because they have a vast majority of the gaming community already. But they were very smart when choosing celebrities such as Mr. T, Ozzy Osbourne, and Chuck Norris to be sponsors for their game. They are all iconic celebrities that many people look up to and that also happen to play the game as well. I myself have played World Of Warcraft and enjoyed these commercials when they came out. They definitely made me laugh and they convinced me to continue playing and buying the expansions, which of course, was the main objective of the advertisements.