Grab Your Friends...And Go To Hell!

This may not be an appropriate commercial for anyone under the age of 18, but I believe that is the main purpose of this advertisement. It consists of adult based humor, which is going out towards a targeted audience. Diablo III isn't necessarily labeled as an adult player game, but this commercial will draw adults in to play because of the funny factor, that we can all relate to. We have to admit that our minds were not on a bunch of friends playing a console game on the couch late at night. This advertisement was Blizzard's way of promoting their new console release of Diablo III, and promoting more adult users to buy the game. It was a pretty effective way of advertising the new console and game in my opinion. Sales sky rocketed after this commercial was released.