Blizzard Entertainment: WoW

This is a game that many people around the world enjoy playing everyday, approximately 11 million people in fact. World Of Warcraft doesn't need a lot of promoting to continue making profit because they have a vast majority of the gaming community already. But they were very smart when choosing celebrities such as Mr. T, Ozzy Osbourne, and Chuck Norris to be sponsors for their game. They are all iconic celebrities that many people look up to and that also happen to play the game as well. I myself have played World Of Warcraft and enjoyed these commercials when they came out. They definitely made me laugh and they convinced me to continue playing and buying the expansions, which of course, was the main objective of the advertisements.